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2011 ideas and possibilities where growing in my mind. With a strong perspective and willing to change habits I went to Pfalz to convince my father Richard making a wine as I imagine it. My parents managed the winery until 2003. Up to my father Richard the family was closely connected to viniculture in the small village Mörzheim located in Pfalz, a region in the south-west of Germany close to the French border. In the 90ies my brother Thomas and I decided to go different ways. I went to the University of Arts and Design in Karlsruhe, made my diploma and moved 1998 to Berlin where I still work as an Art director and Graphic designer. My brother studied aerospace engineering moved to Munich and worked for some years in South Korea. What started 1713, the year Johann Jakob Joachim was baptised, the Joachim family now continues this profession.